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Monthly Archives: February 2012

Are you making this amateur mistake? (and what to do about it)

don't make your consulting business generic

Way back in high school, I worked at a grocery store. Besides the usual, brand-name products, we also stocked generic products. Now, this was back in the mid-1980’s, and generic foods weren’t the house labels (Kirkland, etc.) that they are now. Generics back then both looked like and delivered crap. But, there was a market–a […]

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