Monthly Archives: June 2013

How to get clients: Mistake 4 (marketing channels, part 2)

How to get clients: Mistake 4 (marketing channels, part 2)

OK, so you’ve read my previous article where I talked about what marketing channels are and how to identify marketing channels for your niche and your ideal client. However, there’s actually a good chance that you STILL struggle with how to get clients even after you’ve identified marketing channels and are working hard to tap… Continue Reading

How to get clients: Mistake 3 (marketing channels)

How to get clients: Mistake 3 (marketing channels)

I want to tell a couple stories relating to how to get clients, but before I do that, I need to talk briefly about marketing channels. A marketing channel is simply a way for a business to connect with its market. Common marketing channels are television, radio, billboards, yellow pages, newspaper classified ads, etc. Now,… Continue Reading

How to get clients: Mistake 2 (who’s your ideal client?)

How to get clients: Mistake 2 (who’s your ideal client?)

If you read my earlier article, you know that to figure out how to get clients, you need to choose a niche–otherwise, you’ll lose credibility and won’t be found by prospects who are looking for the services you can provide. However, once you’ve identified a consulting niche, you need to go further to narrow down… Continue Reading

How to get clients: Mistake 1 (your niche)

How to get clients: Mistake 1 (your niche)

Judging from the e-mails you sent, it was painfully clear that you’re struggling with how to get clients. People who e-mailed said that on a scale of 1 to 10 (10 meaning that getting clients is a huge problem for them), they were between 8 – 10. So, yes, getting clients and consulting work is… Continue Reading

How can I get some freaking clients, already?!

How can I get some freaking clients, already?!

I get a lot of e-mails from blog readers, and by far, the most common question people ask is how to get clients. If you’re just starting out, or have been consulting for a while, virtually everyone struggles with how to get clients. Here are just a few recent e-mails I’ve received where people have… Continue Reading

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