Case Study: Natalie Sisson of SuitcaseEntrepreneur.com
I’m really excited to share an interview I did recently with Natalie Sisson of SuitcaseEntrepreneur.com, where she shares how she started her consulting business. Natalie’s primary business is business design coaching, and she also runs a blog where she helps people run their business from anywhere using online tools, social media, and outsourcing.
In talking with Natalie, I wanted to find out more about how she got started consulting/coaching. In the case study, you’ll hear:
- how she started her consulting/coaching business,
- some of the roadblocks she encountered,
- how she overcame them,
- how she got her first clients (and realized she was charging too little),
- and a number of other great insights.
Natalie also talked about how she got MORE business when she raised her rates–a result that I’ve seen with other consultants as well.
As you listen to the case study, pay attention to how Natalie got started, her mindset of how she thought about risk and reward–comparing her current/old job to her new endeavor–and some of the things she did that made it possible for her to succeed. One of the things I thought was fantastic is how she experimented in her consulting/coaching business, paid attention to the results, and then adjusted and re-tested to improve her business; that iterative approach is a great one to follow, since it allows you to quickly learn what works and use those lessons to improve your business.
After you’re done listening to the case study, share one thing you learned and how you can apply it to your business; leave your thoughts in the comments section.
One more thing
If you’ve done something noteworthy–gotten your first client, blasted past a roadblock, or are struggling with a problem in your consulting business, I’d like to hear about it. I’m going to be sharing more of the things that people in our community–that’s you!–are doing, so you may even get an exclusive 1-on-1 session with me, and have your case study featured here.