If you read my earlier article, you know that to figure out how to get clients, you need to choose a niche–otherwise, you’ll lose credibility and won’t be found by prospects who are looking for the services you can provide. However, once you’ve identified a consulting niche, you need to go further to narrow down… Continue Reading
Category Archives: Marketing
How to get clients: Mistake 1 (your niche)
Judging from the e-mails you sent, it was painfully clear that you’re struggling with how to get clients. People who e-mailed said that on a scale of 1 to 10 (10 meaning that getting clients is a huge problem for them), they were between 8 – 10. So, yes, getting clients and consulting work is… Continue Reading
How can I get some freaking clients, already?!
I get a lot of e-mails from blog readers, and by far, the most common question people ask is how to get clients. If you’re just starting out, or have been consulting for a while, virtually everyone struggles with how to get clients. Here are just a few recent e-mails I’ve received where people have… Continue Reading
What made you squirm
Judging from all the e-mails I received from my last post (19 Questions that will change you consulting business–and your life), I struck a nerve. Before I list the questions that many of you cited as being squirm-worthy, I want to point out that, yes, I wanted to make you squirm. See, unless you’re uncomfortable, you… Continue Reading
The experiment that boosted my consulting rate 70%, and what it means for you
One of the things I emphasize on this blog is the benefit of experimentation. Without experimenting, I wouldn’t have been able to do things like raise my consulting rates over the years, or tap into new marketing channels which have brought me some of my biggest clients. Experimentation is one of the best ways to… Continue Reading
No one cares about your skills (and what really matters)
During lunch with a fellow-techie friend, I asked him how work was going. He launched into a long monologue about stuff I couldn’t begin to understand. Something about PBX trunks, defined hierarchies, set-based operations, or some such nonsense. It felt like a bad date, where you’re desperate for a call from your BFF with an… Continue Reading
How free ice water turned into a $10M/year business (and what it means for your consulting business)
In 1931, during the depths of the Great Depression, Ted Hustead opened a store in a tiny South Dakota town, population: 326, virtually all of whom were penniless. Over the following decades, Hustead grew his store into a $10 million empire, now famous throughout the world, still with one location in that nowhere South Dakota… Continue Reading
We’re LIVE (The Doors Just Opened Up)
Thanks to those of you who were able to attend the webinar! I just wanted to tell you that I’ve opened the doors to Breakthrough Consulting. Join Breakthrough Consulting A lot of you had asked about a payment plan, so I’ve listed that as one of the payment options on the page that describes Breakthrough… Continue Reading
One of my top marketing secrets revealed during tonight’s webinar: a sneak peek at Breakthrough Consulting
The last few weeks have been moving at breakneck pace as we get ready to open the doors on the premium Breakthrough Consulting program. Just to recap: You’ve told me your biggest frustrations and problems in building a sustainable, profitable consulting business. You’ve told me that you want to build a consulting business that gives… Continue Reading
Consulting Income Report: December 2011 – August 2012
I’ve summarized my consulting income data from the past several months below, along with lots of detailed tactics that I’ve used to improve my business in the past few months. As you look at the data, besides getting a general idea of my consulting income, you’ll notice a few things: My consulting income was consistently higher… Continue Reading
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