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How to get clients: a step-by-step walk-through for identifying a profitable consulting niche
I’ve been writing a lot lately about mistakes I see people make that prevent them from getting clients. Chances are, you’re probably already making at least one of the mistakes I’ve talked about. And chances are that you’re struggling with figuring out how to get clients for your consulting business. Probably the most common mistake I […]
Continue readingSpecial: in-depth workshop announcement
A couple weeks ago, I did a free workshop on How To Get Clients. There was an incredible amount of interest, and because of that enthusiastic outpouring (my email was flooded with people who wanted to attend), I’m going to do another workshop. But this workshop will be different–very different In the last workshop, we […]
Continue readingHow to get clients: Mistake 6 (you aren’t solving a big enough problem)
When Alexander the Great died in 323 B.C., his empire was divided into 4 kingdoms, one of which was ruled by Ptolemy I, one of Alexander’s generals. Ptolemy’s kingdom was located in what’s now northern Egypt, and like some earlier kingdoms in India, Ptolemy used elephants in battle, to great success. In fact, elephants were […]
Continue readingHow to get clients: Mistake 5 (no one cares about you, really)
Yes, you may have already seen my earlier article about why no one cares about your skills, and what clients really care about. However, I’m going to talk again about this topic, though a bit differently in this article. Why? Because I see people make this mistake again and again, with the unfortunate result that […]
Continue readingHow to get clients: Mistake 4 (marketing channels, part 2)
OK, so you’ve read my previous article where I talked about what marketing channels are and how to identify marketing channels for your niche and your ideal client. However, there’s actually a good chance that you STILL struggle with how to get clients even after you’ve identified marketing channels and are working hard to tap […]
Continue readingHow to get clients: Mistake 3 (marketing channels)
I want to tell a couple stories relating to how to get clients, but before I do that, I need to talk briefly about marketing channels. A marketing channel is simply a way for a business to connect with its market. Common marketing channels are television, radio, billboards, yellow pages, newspaper classified ads, etc. Now, […]
Continue readingHow to get clients: Mistake 2 (who’s your ideal client?)
If you read my earlier article, you know that to figure out how to get clients, you need to choose a niche–otherwise, you’ll lose credibility and won’t be found by prospects who are looking for the services you can provide. However, once you’ve identified a consulting niche, you need to go further to narrow down […]
Continue readingHow to get clients: Mistake 1 (your niche)
Judging from the e-mails you sent, it was painfully clear that you’re struggling with how to get clients. People who e-mailed said that on a scale of 1 to 10 (10 meaning that getting clients is a huge problem for them), they were between 8 – 10. So, yes, getting clients and consulting work is […]
Continue readingHow can I get some freaking clients, already?!
I get a lot of e-mails from blog readers, and by far, the most common question people ask is how to get clients. If you’re just starting out, or have been consulting for a while, virtually everyone struggles with how to get clients. Here are just a few recent e-mails I’ve received where people have […]
Continue readingWhat made you squirm
Judging from all the e-mails I received from my last post (19 Questions that will change you consulting business–and your life), I struck a nerve. Before I list the questions that many of you cited as being squirm-worthy, I want to point out that, yes, I wanted to make you squirm. See, unless you’re uncomfortable, you […]
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