Category Archives for "Marketing"

Tired of scrambling for business? Surprising, proven ways to get new clients: Part 2

In Part 1 of this series, I talked about: the stress of having to constantly scramble for new business, how desperation is detrimental to your business, and several ways to snag new clients. Now, I’ll show you some additional ways you can find new clients.  All the techniques I talk about both in Part 1 of this […]

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Tired of scrambling for business? Surprising and proven ways to get new clients: Part 1

A couple years ago this September, I didn’t know where the next month’s business was coming from. I had bills to pay, the kids needed new shoes, we like to eat regularly, have electricity, and on and on.  But at the start of that September, I had little idea how I’d get enough work to […]

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Ignore this at your own risk: How to find a profitable niche for your consulting business: Part 2

In Part 1 of this series, we looked at: what a niche is, why you should care about targeting a niche, how to find a consulting niche, and researching a consulting niche. Now, we’ll take a closer look at how you can figure out if a niche is profitable.  This is a critical piece, because […]

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How to lose potential clients and look incompetent: the #1 mistake when setting your rate

Do you want to look unprofessional and incompetent? I didn’t think so. But if you set your rate too low, that’s exactly what will happen. For example, plumbers in my area typically charge about $75 an hour.  Now, if I find one that charges $50 or maybe even $40 an hour, that price might look […]

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Ignore this at your own risk: How to find a profitable niche for your consulting business: Part 1

You’ve got what you think is a great idea for your consulting business, and you’re convinced it’ll make you millions–or at least enough to quit your day job. Let’s say your idea is to become the foremost consultant on, say, ferret foot care. You spend a ton of money and time on marketing materials, countless […]

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