Consultants often have a hard time connecting with clients and prospects, and constantly struggle to find work or land new clients. This is one of the most frustrating and stressful parts of being a consultant–especially when you’re first starting out. But that can be fixed. Learning to identify problems and reframe them as business opportunities makes you more valuable to clients. It’ll also make it easier for you to land clients, get more consulting work, and have a consistent flow of business.
Other entrepreneurs, like Vinod Khosla (co-founder of Sun Microsystems), have talked about how problems are business opportunities. In fact, Khosla goes even further, and says that the bigger the problem, the bigger the opportunity.
Business opportunities are everywhere
Business opportunities are everywhere–even in the middle of the wilderness, literally. In the video below, I talk about this concept, how to use it in your everyday life to spot opportunities, and how to apply it to your consulting business. I also walk through real examples where I ran into problems during a recent backpacking trip with my kids, and how each of those problems can be turned into an opportunity. (I have a few other examples of problems turned into opportunities that I left out of the video for the sake of keeping the video shorter; if you’re interested, e-mail me, and I can include them in a future post).
This isn’t a pointless exercise. It’ll change your mindset and worldview. Once you realize that problems are business opportunities, you’ll start noticing problems everywhere. What’s more, you’ll start thinking about problems in a completely different way. It’s incredibly empowering to realize how many opportunities that surround us.
What’s your problem?
Go ahead: tell me a problem you encountered in the last hour, and how it could be reframed as a business opportunity.