- Home /
- niche
How to get clients: Mistake 5 (no one cares about you, really)
Yes, you may have already seen my earlier article about why no one cares about your skills, and what clients really care about. However, I’m going to talk again about this topic, though a bit differently in this article. Why? Because I see people make this mistake again and again, with the unfortunate result that […]
Continue readingHow to get clients: Mistake 4 (marketing channels, part 2)
OK, so you’ve read my previous article where I talked about what marketing channels are and how to identify marketing channels for your niche and your ideal client. However, there’s actually a good chance that you STILL struggle with how to get clients even after you’ve identified marketing channels and are working hard to tap […]
Continue readingHow to get clients: Mistake 3 (marketing channels)
I want to tell a couple stories relating to how to get clients, but before I do that, I need to talk briefly about marketing channels. A marketing channel is simply a way for a business to connect with its market. Common marketing channels are television, radio, billboards, yellow pages, newspaper classified ads, etc. Now, […]
Continue readingHow to get clients: Mistake 2 (who’s your ideal client?)
If you read my earlier article, you know that to figure out how to get clients, you need to choose a niche–otherwise, you’ll lose credibility and won’t be found by prospects who are looking for the services you can provide. However, once you’ve identified a consulting niche, you need to go further to narrow down […]
Continue readingHow to get clients: Mistake 1 (your niche)
Judging from the e-mails you sent, it was painfully clear that you’re struggling with how to get clients. People who e-mailed said that on a scale of 1 to 10 (10 meaning that getting clients is a huge problem for them), they were between 8 – 10. So, yes, getting clients and consulting work is […]
Continue readingHow can I get some freaking clients, already?!
I get a lot of e-mails from blog readers, and by far, the most common question people ask is how to get clients. If you’re just starting out, or have been consulting for a while, virtually everyone struggles with how to get clients. Here are just a few recent e-mails I’ve received where people have […]
Continue readingWhere the hell am I?! How your assumptions could kill your business
How birds migrate and navigate over vast distances has long puzzled scientists. How do birds know what direction to fly? Even in the dark, under cloudy skies? (And what does this have to do with business assumptions? I’ll get to that in a minute…) A few years ago, a trio of researchers tried to answer […]
Continue readingNo one cares about your skills (and what really matters)
During lunch with a fellow-techie friend, I asked him how work was going. He launched into a long monologue about stuff I couldn’t begin to understand. Something about PBX trunks, defined hierarchies, set-based operations, or some such nonsense. It felt like a bad date, where you’re desperate for a call from your BFF with an […]
Continue readingWe’re LIVE (The Doors Just Opened Up)
Thanks to those of you who were able to attend the webinar! I just wanted to tell you that I’ve opened the doors to Breakthrough Consulting. Join Breakthrough Consulting A lot of you had asked about a payment plan, so I’ve listed that as one of the payment options on the page that describes Breakthrough […]
Continue readingAre you interested? I need your opinion (plus, details on the Breakthrough Consulting program)
[NOTE: Yes, this e-mail is a bit long, but it’s got some important details for you, so please read it though. If you already know you’re interested, go ahead and e-mail me with your thoughts.] First, I wanted to showcase an inspiring story from Kenmon, a fellow reader here at the blog. After going through the consulting […]
Continue reading