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Laser-targeting a niche (stop making it harder for yourself)
I recently polled readers, & asked “how badly do you need clients?”, on a scale from 1-10, where 10 was “I need clients super bad–if I had a list of prospects, I’d call/email them right now!” Here’s a snapshot of the results: You can see how many of you need clients–basically everyone except 1 lone […]
Continue readingWould you rather mine gold or sell kittens? (the surprising answer)
On August 16, 1896, gold was discovered in the Klondike region of the Yukon, in northwest Canada. Over the next 3 years, roughly 100,000 people rushed there, hoping to strike it rich. (Yes, mining gold and consulting are a lot alike–stick with me for a minute and you’ll see). But getting to the Klondike was […]
Continue readingThe $1,000,000 drop of solder (what are your big wins?)
John D. Rockefeller created the Standard Oil Company in 1870, eventually building it into the largest oil refiner in the world, and becoming America’s first billionaire. His worth was estimated to be $336 billion in today’s dollars, making him the richest person in history. Clearly, he knew how to create big wins. And you can […]
Continue readingNew Year goals: how to get what you really want this time
In my last post, I asked you to tell me what your goals are for the new year. A lot of you emailed me, and I noticed most people made a key mistake. I’ll share both the mistake, and part 1 of a 2-part fix today (I’ll share the 2nd part in my next email). […]
Continue readingA skyscraper nearly collapsed — what it means for you
In June 1978, the engineers who built the Citigroup skyscraper in midtown Manhattan got a call saying their building was at imminent risk of collapse. The call came from a Princeton University student who’d done new engineering calculations as part of her thesis. Those calculations showed the Citigroup building wouldn’t be able to withstand the […]
Continue readingOne of my students landed a full month’s salary worth of consulting work (while caring for twins)
It’s Monday. How’s that day job going for you? 😉 OK, really fascinating stuff here: When I asked you how having a profitable consulting business would change your life: a FLOOD of responses When I asked how you’d find high-value consulting prospects: less than 10 responses Here’s what’s going on: People love to dream about something aspirational, […]
Continue readingHow one reader nailed a 50% consulting rate increase (see what he did)
I got this email last week. It’s like lots that I get from readers & students who’ve taken action: How much did that technique boost Kieran’s consulting rate? A full 50%. Imagine if you got a 50% raise. And Kieran got it using my FREE material. In the last few emails, we’ve talked about getting […]
Continue readingHow you’re poisoning your brain (and the secret antidote)
Last time, I shared a technique to see whether your market niche is profitable: how you can see if your prospects are both able AND willing to pay for your services (without even contacting them). Today, I’m going to shift gears a bit to talk about WHY you aren’t getting the kind of results you want. […]
Continue readingCracking the code to getting clients, plus a heartbreaking story
In my last post, I gave you the next step in cracking the code to getting clients: ensuring that your prospects are both able AND willing to pay for your services. Today, I’ll go even further, and show you exact steps you can take to find those things out, BEFORE you even reach out to […]
Continue readingCracking the code to get clients: the next piece of the puzzle
Last week, I did one of the things I love doing: I did a presentation for my daughter’s 5th grade class. Now, I’ve done lots of these before, for both my kids. Over the years, I’ve led their classes on a bunch of 1/2-day outdoor field trips, where we traipse around a big canyon near […]
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