Tag Archives for " clients "

How to get clients: Mistake 6 (you aren’t solving a big enough problem)

Elephant

When Alexander the Great died in 323 B.C., his empire was divided into 4 kingdoms, one of which was ruled by Ptolemy I, one of Alexander’s generals. Ptolemy’s kingdom was located in what’s now northern Egypt, and like some earlier kingdoms in India, Ptolemy used elephants in battle, to great success. In fact, elephants were […]

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How to get clients: Mistake 4 (marketing channels, part 2)

OK, so you’ve read my previous article where I talked about what marketing channels are and how to identify marketing channels for your niche and your ideal client. However, there’s actually a good chance that you STILL struggle with how to get clients even after you’ve identified marketing channels and are working hard to tap […]

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No one cares about your skills (and what really matters)

consulting clients

During lunch with a fellow-techie friend, I asked him how work was going. He launched into a long monologue about stuff I couldn’t begin to understand. Something about PBX trunks, defined hierarchies, set-based operations, or some such nonsense. It felt like a bad date, where you’re desperate for a call from your BFF with an […]

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