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How to get clients: Mistake 4 (marketing channels, part 2)

OK, so you’ve read my previous article where I talked about what marketing channels are and how to identify marketing channels for your niche and your ideal client. However, there’s actually a good chance that you STILL struggle with how to get clients even after you’ve identified marketing channels and are working hard to tap […]

How to get clients: Mistake 3 (marketing channels)

I want to tell a couple stories relating to how to get clients, but before I do that, I need to talk briefly about marketing channels. A marketing channel is simply a way for a business to connect with its market. Common marketing channels are television, radio, billboards, yellow pages, newspaper classified ads, etc. Now, […]

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