Would you turn down $80k? Why you should care about SEO
I recently wrote an article on FreeLance Switch called “Do You Care About SEO? How About $80k in New Sales?” where I talk about how doing relatively simple SEO on my consulting website returned over $80k in new business.
Now, I know the whole deal about “results not being typical…”, but nevertheless, $80k is nothing to sneeze at.
How I did it
If you know anything about SEO–and you should–you probably know that it’s not rocket science. It takes some time & effort, but you can and should spread you efforts out over time; that way, search engines see your website’s popularity as natural growth instead of trying to game the system. And if they think you’re gaming the system, you can be blacklisted (i.e., removed) from search results. Very bad.
So, what I did was fairly simple to boost my search rankings. Fortunately, I’m in a tiny niche, which already makes it easier for me to stand out. But essentially what I did was create backlinks and a handful of videos which I posted to YouTube and linked to from my website. All told, my efforts took maybe 30 hours.
The result? $80k in new sales
Now, the new consulting work didn’t roll in overnight. But it did land me one of my biggest clients–which I couldn’t have landed otherwise. When the client saw that I was peppered all over the first page of Google search results, they immediately saw me as an expert, called me, and I essentially had the deal sealed. Over the past 15 months or so since I’ve been doing SEO, I’ve had other clients find me as well.
The great thing about SEO is that the clients come to you prequalified, meaning that you have to do less cold-calling. And I hate cold-calling. So, SEO automates my marketing & sales. I love it.
If you’re new to SEO, I’d suggest the following guide: SEOMoz’s Beginner’s Guide to SEO. It’s a great overview, and will get you started in a comprehensive way.